WORK
token.com
[Mar 2022 – Nov 2024]
At Token.com, I brought ideas to life by crafting intuitive, engaging UI/UX experiences across our platforms, marketing campaigns, and social media presence. From sketching early wireframe prototypes to shaping seamless user flows, I worked hand-in-hand with design, product, and engineering teams to turn vision into reality. I helped build interfaces that didn’t just look great—they felt great to use. Along the way, I mentored fellow product designers, nurturing a shared design language and ensuring our work resonated with clarity, creativity, and consistency across the board.
Tecknuovo
[Jun 2020 – Jun 2021]
At Virgin Media, I shaped product vision and UX strategy for the Challenger Sales platform, acting as a passionate advocate for users while collaborating closely with senior stakeholders across the business. I partnered with development and QA teams to ensure every design decision aligned with our principles and delivered consistent, intuitive experiences. From running remote user testing sessions to turning insights into impactful design improvements, I helped bridge the gap between user needs and business goals—always keeping the human at the heart of the journey.
HSBC
[Aug 2019 – Jun 2020]
At HSBC, I design and deliver end-to-end UX solutions for a native iOS B2B app, working within a fast-paced Agile scrum team. I regularly challenge and refine the UX strategy in collaboration with stakeholders, ensuring each decision aligns with both user needs and HSBC’s digital standards. My day-to-day involves close partnership with UI designers and developers to maintain visual and functional consistency across the app. Applying user-centered design methodologies, I help steer the product roadmap with insight and intention. Beyond the screen, I lead workshops, sprints, and brainstorming sessions—diving deep into user research, journey mapping, wireframes, flows, prototypes, critiques, and presentations to bring clarity, cohesion, and creativity to every stage of the design process.
Barclays UK
[June 2018 – July 2019]
At Barclays Insurance, I helped drive innovation within the Digital Design team, pushing the boundaries of user experience to keep us at the leading edge of digital design. I worked closely with stakeholders across customer insight, technology, and product to quickly turn bold ideas into meaningful solutions that addressed real customer needs. Whether developing new UI patterns or exploring emerging interaction behaviors, I blended the latest design thinking with the specific demands of the insurance space. From early-stage concepts and wireframes to high-fidelity visual assets, I crafted design deliverables that brought clarity and impact. I also partnered with UX researchers to shape and run user testing and research initiatives, grounding every design in insight and intention.
Mariofdez.com
[April 2017 – November 2017]
Website UX&D from scratch (wireframes, mockups and final specs for the DEV team). Liasing with different senior stakeholders for a variety of website projects.
Clients: Pebble Studios, Spinview UK and HearHere agency
Cube Online
[January 2018 – May 2018]
Working at Cube Online as a natural lead and brand guardian I work across all digital channels and platforms, doing all things UX&D from scratch (Product strategy, design thinking, wireframes, rapid testing, mockups and final specs for the DEV team).
As part of a small team, I got the experience of working within an agile environment where I can iterate easily and communicate within different departments in a lean way, where we can share and learn together.
Duties & tasks: Website design, UI & UX, Logo Design, Front-End Designer/Developer, SEO.
The Life Wall
[March 2016 – April 2017]
Working on the end to end UX/UI and Marketing process for Life Wall products. Using agile methodology across teams, wireframing and mocking up new concepts and user flows across platform (mobile first). Also providing all marketing purpose designs from Online campaigns, newsletters, print stuff and social media.
Duties & tasks: UI/UX, Concept & strategy, Print design, Branding, Photo-Videoshooting and video editing.
FOODit
[September 2015 – March 2016]
Design for print and web. Update styleguide for products such as CentralDish. Support Principal Designer, Product Manager and Front End Developers with their daily tasks and activities.
Duties & tasks: UI & UX Design, Image manipulation, Web design, Print design.
FOODit
[June 2014 – September 2015]
Looking after customers across all of their channels, ensuring the best customer experience and keeping their brand consistency in line with their business needs, being involved in every project as a designer, content editor and customer support.
Duties & tasks: Offline Marketing design, SEO, Brand communications materials, Social Media design, Photo-Videoshooting, UI/UX Design (Wireframes & layout design).
Mariofdez.com
[June 2013 – June 2014]
Designed and supported web built for individuals, small companies and startups.
Duties & tasks: Website design, UI & UX, Logo Design, Front-End Designer, SEO, Film maker and Video
AVMC Studios
[November 2012 – June 2013]
As part of a team of 5, pitched for a wide variety of projects from events, online campaigns, website and video.
Duties & tasks: Art working (Ps, Ai, In), Project management, Video
EDUCATION
UAL
[2009 – 2012]
CR COLLEGE
[2007 – 2009]
RED ACADEMY
[2017]
COURSERA
[2016]
SKILLS
- User Research
- Wireframes
- Workshops
- User flows
- User stories
- User interviews
- User testing
- Visual Design
TOOLS
- Pen & paper
- Whiteboard
- Figma
- Invision
- Adobe CC
- Proto.io
- Premier Pro
- HTML & CSS
HOBBIES
- I like to be up to date with the latest news and trends in art, design and technology
- I enjoy going to MeetUps and conferences such as Service Design Lab, Smashing Conf and DiBi
- I do cycle everywhere, swim, snowboard, scuba dive and… Cook awesome food!