I’m a Senior Product Designer with 12+ years of experience across fintech, banking, telecom, and consumer digital products.
My work focuses on onboarding, activation, and complex user journeys. I help teams simplify flows, improve trust, and ship clearer product experiences across web and mobile.
As a Senior Product Designer, I work closely with product managers, engineers, QA, and stakeholders from discovery through delivery. I’m most effective when the problem is complex, the constraints are real, and the team needs clarity to move forward.
Most of my experience sits in products where clarity has a direct impact on performance. That includes trust-heavy onboarding, regulated journeys, and service flows with multiple states behind the scenes. I enjoy untangling complexity and turning it into something clearer, more useful, and easier for teams to build.
12+ years in complex digital products
+30% KYC completion
~50% faster registration
Web, mobile and regulated environments
I bring a product mindset to design work. That means understanding the business context, identifying where users get stuck, making trade-offs visible, and shaping solutions that teams can realistically build and improve over time.
Shaped UX strategy and execution across squads, driving discovery-led design and delivering intuitive, scalable experiences across channels
Led UX and design strategy for a fast-paced, squad-based innovation stream—driving rapid testing and continuous improvement across digital sales journeys.
Led end-to-end UX for a native iOS B2B app for over 30k UK businesses and sole traders, within an Agile team playing a key role in design-led problem solving under pressure.
Led the end-to-end UI/UX vision for Barclays Insurance—spanning Home, Life, and Travel—transforming legacy experiences into modern, user-centric journeys in a regulated, risk-averse environment.
Led the end-to-end UI/UX vision for Barclays Insurance—spanning Home, Life, and Travel—transforming legacy experiences into modern, user-centric journeys in a regulated, risk-averse environment.
Gen U, a speculative platform born from a desire to push creative boundaries, combining real-time interaction with generative design to explore new ways of creating unique, system-driven visual experiences.