I’m a Senior Product Designer focused on simplifying complexity.
Most of my experience sits in products where clarity, trust and usability matter: fintech onboarding, banking journeys, telecom service flows, and digital experiences with multiple constraints behind the scenes.
I enjoy working end to end, understanding the problem, shaping the flow, aligning with product and engineering, and supporting delivery through testing, iteration and design QA.
12+ years in complex digital products
+30% KYC completion
~50% faster registration
Web, mobile and regulated environments
I bring a product mindset to design work. That means understanding the business context, identifying where users get stuck, making trade-offs visible, and shaping solutions that teams can realistically build and improve over time.
Shaped UX strategy and execution across squads, driving discovery-led design and delivering intuitive, scalable experiences across channels
Led UX and design strategy for a fast-paced, squad-based innovation stream—driving rapid testing and continuous improvement across digital sales journeys.
Led end-to-end UX for a native iOS B2B app for over 30k UK businesses and sole traders, within an Agile team playing a key role in design-led problem solving under pressure.
Led the end-to-end UI/UX vision for Barclays Insurance—spanning Home, Life, and Travel—transforming legacy experiences into modern, user-centric journeys in a regulated, risk-averse environment.
Led the end-to-end UI/UX vision for Barclays Insurance—spanning Home, Life, and Travel—transforming legacy experiences into modern, user-centric journeys in a regulated, risk-averse environment.
Gen U, a speculative platform born from a desire to push creative boundaries, combining real-time interaction with generative design to explore new ways of creating unique, system-driven visual experiences.